Contextual logo adaptation

Contextual logo adaptation

Contextual logo adaptation

WWF

McCann

2019-2020

Design

Konzept

Animation

Branding

During the 2020 Australian bushfires I developed a contextual logo adaptation for WWF. The idea: temporarily replacing the iconic panda with a koala across all digital platforms, as a direct response to the destruction of native wildlife. 60,000 koalas were displaced, injured or killed.

Next Project

Thanks for making it all the way down here. I'm open for work, available in English, French and B1 German. Here in Berlin or remote :-)