We tapped into Lieferando’s hip-hop DNA in Australia and further developed the brand guidelines to create bold, graphic, and visually striking layouts with eye-catching type and graphics. Our Thinkerbell copywriters came up with clever hip-hop lyrics, inspired by artists like 50 Cent, Vanilla Ice, and Sir Mix-a-Lot, and flipped them to reference food, groceries, snacks, and alcohol delivery. Because Thinkerbell likes to go big, we booked the largest OOH placements for maximum reach, the campaign took over train stations, shopping centers, and wrapped trams and buses, rolling out across all touchpoints with major placements in Sydney, Melbourne, and Brisbane, as well as smaller markets nationwide.