We teamed up with Hort Innovation to launch ‘Avo-Can-Do So Can You,’ a bold campaign showing that Australian avocados can-do pretty much anything, and so can you. We wanted to celebrate their versatility, inspire a can-do attitude, and give Aussies even more reasons to enjoy avocados every day. From breakfast to dinner, soups to smoothies, and all the good fats in between, Australian avocados are the can-do fruit that puts you in a can-do frame of mind, so you can-do whatever you want to do. The campaign came to life across outdoor, radio, retail, online, and social, and it was a true team effort from start to finish.