For summer, Menulog launched their new alcohol delivery service, and we wanted to make it feel clever yet synonymous with the brand. We took one of their most iconic assets, the Menulog delivery bag, and paired it with the idea of the brown paper bags that bottle shops use to cover bottles, the ones we use to more subtly drink in public and hide it, who hasn’t done that? That was fun. For the campaign visuals, we shot a bunch of alcohol bottles wrapped in the Menulog paper bag, set against Menulog’s signature orange backdrop, bringing the concept to life in a bold, simple, and instantly recognizable way.